Fam Mirza, a young entrepreneur who has never let convention get in the way of a good idea, has launched a new watch company called 1:Face Watch that is a for profit business that promises to donate a portion of its revenue to one of six causes each one associated with a color (think bright pink for breast cancer).

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Think skimming over endless fields of purple water lilies and pink lotus blossoms, not bumping past acacia tress.

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For one thing, it makes the world think that we women are all alike, that we all like pink, like flowers, chocolate, that we all like shopping, gabbing, gossiping.

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