"Even when the meeting is over, something called role transference can occur and people may still truly believe that you are against the issue at hand, when in fact you may have been merely trying to get people to thinkmore broadly or deeply, " Damiano says.
Beyond that, I think it can provide a way for business to connect moredeeply with culture, address social issues, get close to customers and their deepest interests, and maybe even be part of something worthwhile and important.