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It is human nature to see change as incremental and to think that customers want that, too.
FORBES: Part Four of a Six-Part Series
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Think your customers want to hear from you all the time?
FORBES: Do Your Customers Trust You?
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In many cases, customers may think they want a certain product or certain features in the product, but then don't purchase the product when it becomes available.
CNN: Always innovating, always listening to the market
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But customers might not think it worth shopping around, and firms may not want to chase individual customers: average water bills, after all, are only about half those for gas and electricity.
ECONOMIST: Water: Drop by drop | The
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The rest of us are like me, I think: People who believe they know what customers want based on long-experience in the field and the fact that we are customers ourselves.
FORBES: Customers Are Willing To Make You Rich, If You Let Them (A Case Study)
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While the uniqueness of the offering -- and the delightfully low price point -- may draw in a few customers, you may want to think twice about about completely ruining its (small) resale value by plastering your face on it.
ENGADGET: Medion offers personalized laptop on the cheap
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"You'll still have customers who want Sun, and I don't think HP and EDS will turn them away, but there's also an opportunity to get HP gear in there wherever they can, " Hanson says.
FORBES: Magazine Article
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Perhaps not all the customers today are sinewy mountain bikers, but they probably want to think of themselves in those terms.
FORBES: Magazine Article
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The realization that she was underselling herself came home to Kinney, 38, in a previous job, when her business partner who was her husband at the time left the company, and she didn't want her customers to know for months, for fear they'd think she couldn't handle things herself.
WSJ: The new book group? Women form 'Lean In' circles
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We think it honors our heritage to the blue box while taking it forward and we want our customers to sit up and take notice of Gap and see what it stands for today.
FORBES: Gap-Lash: Retailer's Logo Gets A New Look, And Gets Panned