For initiatives like the GDI, he said, these pressures challenge us to think big, start small and scale up quickly.

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But, if it continues to Think Big, Start Small and Learn Fast, Google will accelerate the development of driverless capabilities worth trillions to society.

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If, however, they can Think Big, Start Small and Learn Fast, they can invent and own an extraordinary future in which culture, commerce and society reshape around driverless cars, much as those aspects of our current lives were shaped around human-driven cars.

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