French businessman Richard Mille put his 12-year-old Swiss watch brand on the map by producing six- and seven-figure-priced, think-outside-the box timepieces for clients like King Juan Carlos.
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Today smart TV makers want an apps developer community to jazz up the screen interaction and they are looking at integrating many of the functions in the different consoles that connect to the TV, so think X-Box gesture control built-in to your Samsung.
And at times like this, it's the job of the think-outside-the-box expert to explain why the conventional wisdom is wrong.
The lack of domestic demand has forced Harley-Davidson to think outside the box or borders to be more accurate.
'The System' needs to be challenged and we need to begin to think creatively - 'looking outside the box'.
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So you'll have a set-top box which you can think of as kind of the simplest device.
To help think outside the box Ofer worked with Israeli-born Avery More to secure an initial round of venture capital and later added to the mix Alex Eleftheriadis, a Greek-born professor, along with other experts.
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The idea behind this initiative, to get advertisers to think way outside the television box and its ubiquitous 60-second spots, is not wrong.
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Obama-Geithner must "disenthrall ourselves" and think out of the box in a radical new way to bring real change.
Now, li ke Adam Hartung I think Microsoft could and should make more of its relationship with the X-Box audience.
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Come to think of it, most or our readers probably have a digital box - or two - in their house, but what about the TV in the kitchen?
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They challenge the status-quo and reframe problems, liberating an organization to think freely and out of the box.
The big box behemoth may not be a start-up, but it does try to think like one with its Walmart Labs division.
The absence of excess baggage or paralyzing past failures, the willingness to think out of the box and openness to try new things are also huge advantages when trying to problem-solve in limited time.
"Lee was fouled right on the edge of the box, I don't think it was a penalty but it's certainly a free-kick and within two seconds they've played the ball on the counter-attack and we're down to 10 men, " said Coyle.
Setting about the numbers with their econometric tool-box, Messrs Di Tella and MacCulloch not only do that but also control for everything they can think of, check for assorted biases and distortions, and consider different models of underlying economic behaviour.
Meanwhile, we parents will continue to explain to our kids, who have already grown up trying to overcome feelings of isolation and difference, that what Lanza did has no more to do with them than if he were diabetic or left handed -- and I'll admire and love my son more every day for teaching me to think out of the box.
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