And while there are surely some legal loopholes to play with (which have been a big part of my assumption thatthings would work out), the key is that any changes, restructuring, reprofiling, etc. must be done right.
One of the key thingsthat Holleran has learned is that for a business freemium model to work, the start-up must have many customers to survive since only a fraction, say, 1% to at most 10% of them will pay for the premium version.
Among the many things he said on our long journey is that Africa as a continent must decide what its key interests were and then systematically work out how to get those things.