"What is happening now is that people in the pharma industry are starting to wonder how to best re-allocate their marketing efforts to leverage the power of word-of-mouth and they want hard evidence about what works or not, " Van den Bulte said.
The benefits of a safe food supply are undeniable, but they sometimes come with trade-offs that can be hard to grasp especially when the word "organic" appears on a package.
And so, and especially in Washington where everybody boasts about how close they are to power, it's hard to take anybody, let alone an admitted felon, at their word in terms of the access and influence they have.