Discerning drinkers around the globe, who either are looking for better taste or better value than they were used to.

FORBES: Wine Comes and Goes (to China, e.g.)

Have you considered that people might buy local strawberries because there is a better chance that they will taste like strawberries and not like cucumbers?

ECONOMIST: Organic matter

From a Portland, OR distillery founded in 2004, this is produced, like single malt Scotch, from 100% malted barley, but the resemblance ends there this is a drink with brightness and lift, and a complex back-palate with characters of custard, cinnamon and earthy wet stone that taste way better together than they sound.

FORBES: White Whiskey, Bottled in Broad Daylight

They make a much better one at the Taste of Europe in Bensonhurst.

NEWYORKER: Luda and Milena

"They taste good for 10 minutes and they don't get any better, " says Mr. Arnold, who also prefers stirred drinks to ones shaken with ice if he plans to drink them slowly.

WSJ: Pairing Cocktails With Food

This would be a slap in the face for people who choose to eat organic food because they believe it's better environmentally - though not for those who choose on the claimed health or taste benefits.

BBC: Food: Organic growth?