And today, I am thrilled to say that they have pledged to cut a total of 1 trillion calories from the food they sell annually by the year 2012, and 1.5 trillion calories by 2015.
The cofounders and childhood friends have not sampled most of the food they sell in their business.
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Wal-Mart has also pledged to work with manufacturers to eliminate trans fats and remove 10% of the sugar and 25% of the sodium in the food they sell by 2015.
Steve Wearne, a director at the FSA, said it had called an urgent meeting "of a range of suppliers" on Monday where it would "stress again the responsibility of all food businesses to ensure the food that they sell contains what it says on the label".
If women can get the right training, high-quality seeds and access to irrigation and fertilizer, they will be able to grow more and more nutritious food while producing a surplus they can sell for a profit.
While the restaurant industry has signed on to the idea and helped to write the new regulations, supermarkets, convenience stores and other retailers that sell prepared food say they want to no part of it.
Every day, at 17 border points, some 20, 000 Ukrainians cross into Hungary, Slovakia or Romania, where they buy food and clothes to sell back home, often in return for smuggled petrol and cigarettes, which are much cheaper in Ukraine.
Because - and a lot of these third world countries produce food, food which could make all the difference if they could sell it.
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"We want food to be safe, but we've got to make food safety regulations work for both the consumer and the farmers so they can afford to sell it, " Fahy said.
With less food being grown, people are starting to sell their personal belongings and livestock so they get by in the coming weeks -- but that doesn't take care of their needs long-term, said UNICEF Executive Director Tony Lake, who spoke to CNN on a dry plain in Banda, south of Chad's capital, Ndjamena.
And I was told that teachers cooked food to sell after church, supporters drove 200 miles to pick up donuts for bake sales, they even raffled off a goat -- (laughter) -- is that right?
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To sum up John Maynard Keynes, it can even make sense to bury money in bottles, so that miners, and the suppliers of their pickaxes and overalls, and those who sell food and materials to those suppliers can, in turn, benefit from the circulation of money that they dig up.
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