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Though they play different sports, it was the same tale Bryant, who will retire from the NBA soon, competing with Messi, 25, for the attention of a young fan.
FORBES: Tiger Woods Acts as Competitive Big Brother to Rory McIlroy in New Nike Commercial
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In the U.S., two annual surveys ask tens of thousands of Americans what sports they play and how often.
WSJ: Sports Results That Leave Final Score Unclear
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Children have growth plates in areas like their shoulders, knees, elbows and heels that have not yet fused and often are affected by the sports they play.
CNN: Ways to help your children stay in the game injury-free
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Saudi girls often are told they can't play sports.
WSJ: Menu
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The show also returns to Saudi Arabia to chart the progress of Jeddah United, an all-female basketball team that was first featured on IME in 2008, as they struggled in a conservative society where women are not allowed to play sports in public.
CNN: This month on Inside the Middle East
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To make matters worse, they play just a few miles away from perhaps the hottest team in professional sports these days, the Miami Heat.
WSJ: The Heat May Be Too Much for the Marlins
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The strength of the concussion business is that the NFL is the penultimate sports organization in North America, and they are not going to just fold the tent and not play football anymore.
FORBES: The NFL And The Booming Business Of Concussions