Mr. Couture said he brothers, about six years ago, when they were younger, used to play pickup soccer in the street.

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As a partial byproduct, they play for 2 of the 3 most valuable soccer franchises in the world according to Forbes estimates.

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He'd dribble a special, durable soccer ball, designed to give kids in poor countries something that they could play with for a long time, something that wouldn't break on rocky playgrounds or fields with sharp, thorny brush.

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