They may want to come back home to help with the family, but on the other hand they think they need to work as hard as possible otherwise they may not get promoted, or they may lose their job.

BBC: Japan: The worst developed country for working mothers?

They need to take a long, hard look at themselves and work out where they are going to get some new players from.

BBC: Jonathan Agnew column

He also pointed out that women need to let go of the idea that if they work hard, they will rise to the top.

FORBES: Embrace An Entrepreneurial Mindset For Corporate Success

Put it another way, it's hard work these days trying to sell things to people they don't strictly need - as any "consumer facing" company will unhappily confirm.

BBC: UK inflation: A positive surprise for prices