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But it may be that when people are awake they are sitting quietly watching TV.
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"And the moment people are watching on TV, they are discouraged from buying DVDs at the market, " he said.
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And it has been all of us -- these assessments are not made by our impressions watching cable TV, they are made based on the assessments made by intelligence professionals.
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Most people are spending more time watching TV or playing a video game than they are doing activities that will lead them to work.
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There are times where they would rather be watching TV or playing a computer game than hitting the books.
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With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching.
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But as wonderful as navigation apps are, they have been about as passive an experience as watching TV, with the key difference of directing most of your focus away from their screens.
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Since a fairly standard line in the DVR debate centers around the usually assumed idea that DVR users are watching more TV, therefore making up for those ads they're skipping, some new analysis by Mediamark Research has come out with a surprisingly opposite result.
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They will know when we are walking, skydiving, running, skiing, surfing, sleeping or watching TV.
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Viewers can engage with their favorite television personalities directly through zeebox and even buy the products they see on TV. zeebox also automatically displays more in-depth information about the programs as viewers are watching.
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