As one of these businesses, your impulse is to concentrate all energies on squeezing the maximum dollar out of each holiday interaction.

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Each of these decorative flourishes was purchased on impulse.

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These emotions in turn trigger an almost irresistible impulse to buy and sell at exactly the wrong moment.

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These bipartisan declarations are not evidence of some untoward American impulse towards imperialistic hegemony in space.

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Lastly, one can understand the corporate impulse to attempt to markedly enhance their corporate image and visibility by aligning themselves with these highly visible women.

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Youth, physical vitality, territorial boldness, the will to dominance, tribal alliances, these are the ways men and women naturally choose leaders unless some set of ideas, some civilizing impulse raises them above that natural level.

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