Cincinnati-based Kroger announced last week that in addition to making sure there is no BPA in the baby products it sells, the store is ridding the chemical from its store brand canned foods and purchasing BPA-free paper for its store receipts.

FORBES: Kroger bans BPA from store brands and receipts

"We know the best incubator is the uterus, and if there is no reason for a baby to be delivered early then it should never occur before 39 weeks, " says Diane Ashton, deputy medical director for the March of Dimes, which is leading a national campaign to reduce early induced deliveries.

WSJ: Push to Reduce Rates of Early Term Induced Deliveries

Hook, whose partner, Kim, is expecting their first baby in December, insists that there is no substance to rumours of him moving from the Ospreys.

BBC: Hook considered as Byrne stand-in

Therefore, there is no negative impact on either the baby or the mother.

FORBES: Navel Gazing

But spotting those mothers whose bumps are due to fat as well as baby is difficult, not least because there are no UK guidelines on how much weight women should gain during pregnancy.

BBC: Fat, pregnant or both?

Women who are very fit may have no periods at all, which could make detection of pregnancy harder, and if the baby is small too, then there may be no real noticeable pregnancy bump.

BBC: Pregnancy: Is it possible not to know?

Short of flinging the oldsters to the sharks, there is no escaping the demographic trend that has fewer workers supporting more baby-boom retirees in most of the developed world (and part of the developing world).

ECONOMIST: Buttonwood: Which side are you on? | The

Even those experts who think a little toddler tube-time is harmless are nonetheless quick to point out that there is no evidence to support the educational claims made by the makers of baby electronics.

FORBES: Magazine Article

There is no cure and not a single proven treatment for SMA. Sometimes known as floppy baby syndrome, it's a leading genetic killer, hitting one in 8, 000 infants and toddlers.

FORBES: For Arya