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The theory of adverse selection was first applied by George Ackerlof to the market for used cars in the 1970s.
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The economic theory of adverse selection tells us that neither should exist.
FORBES: The Economics of All-You-Can-Eat Buffets
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Charles Darwin, by contrast, found a lead for his theory of natural selection in the whimsical hobby of pigeon fancying, where the birds showed an enormous variety of form and behaviour.
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The theory of evolution by natural selection states the "fittest" animals or plants are more likely to survive and reproduce.
BBC: Alfred Russel Wallace statue at Natural History Museum
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Wallace, who was born in Monmouthshire and also lived in Neath, was the co-discoverer of the theory of evolution by natural selection.
BBC: Alfred Russel Wallace's 19th Century letters go online
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Scientist Alfred Russel Wallace, who proposed the theory of evolution by natural selection with Charles Darwin, corresponded with the great and good of 19th Century society.
BBC: Search for Alfred Russel Wallace's 19th Century letters
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Letters written by scientist Alfred Russel Wallace, who proposed the theory of evolution by natural selection with Charles Darwin, will be published online for the first time.
BBC: Alfred Russel Wallace's 19th Century letters go online
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These included well known naturalists such as Alfred Russel Wallace, who collected specimens in the Amazon and Malay Archipelago and independently formulated a theory of evolution by natural selection.
BBC: NEWS | Science/Nature | Darwin's letters archived on web
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Perhaps the most famous and common application of adverse selection theory is in health insurance.
FORBES: The Economics of All-You-Can-Eat Buffets
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Darwin's theory - of random mutation followed by natural selection according to environmental suitability - changed science, changed the world.
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But if individuals have the opportunity to pick better, more ideally suited entertainment from a far wider selection, they will take it, according to the theory of the long tail.
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