Upload your 23andME or deCODEme genotype to the OpenSNP database, and then share information about your visible traits or phenotype, and you could help scientists discover new genetic associations.
Back then, there was also no way to discover more music from the same artist unless you were in a store looking through their discography or perhaps reading about them in a magazine.
Can you create a business plan that starts with relatively less risky steps to help you analyze the market, find your customers, discover their needs and thoughts about your business idea, and then alter your strategy if your customers tell you to do so?