Having the audacity to make its latest plans explicit, and then living by them, could be the only way to regain that authority.

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"We had worries that the play might be too explicit and upset pupils and then, as a result, parents, " she said.

BBC: Oxfordshire pupils to see child sex exploitation play

The basic process is this: Demand Media collects explicit search terms people use on their sites and then assignment desks content which heavily features those terms.

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