We can take the genes from fish that make them resistant to cold and insert them into a strawberry that will then grow better in cold conditions.

BBC: The power of genes

No, in fact, I'll turn to the quantitative favorites like Google, because then I can insert my own biases and opinions based on the opinions of those I don't know.

ENGADGET: This is the Modem World: Please don't personalize me. I know who I am