Then you can walk down the steps and have a pleasant lunch and justify the second glass of cold Bergerac wine by virtue of having to pedal all the way back to Treyne in time for Champagne cocktails on the patio and one last death-defying inhalation of foie gras.

FORBES: How foie gras was my valley

"Anyone will be able to come in and essentially you'll have a pair of headphones on and then you'll be able to walk through the building and when you get near the place where someone has left a memory you'll get some clues there's a memory there, " said Mr Morris.

BBC: Bristol Old Vic theatre creates memories audio archive

You might then explore the ruins unobstructed until the first several buses have arrived and it starts to get crowded, then walk the two minutes back to the Lodge, have breakfast, maybe a spa treatment or nap, have lunch outdoors overlooking the ruins, read up a bit on the history or archeology, and then as the buses depart, head back out.

FORBES: Hotels I Love: Machu Picchu Sanctuary Lodge

Since then a variety of sponsors, including Cadillac and Motorola, have poured millions of dollars into the event only to walk away, frustrated by disorganization, erratic television coverage and the constant threat that the boat they back won't even survive the semifinals of a race that is held every four years or so.

FORBES: Sailing For the Gold