The data compression technique he used allowed images to be sent over what were then slow dial-up connections at much faster speeds than had been previously possible.

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"You dial 6069 and then you type what happened and where, " explains Rebecca Chiao, who co-founded HarassMap at the end of 2010.

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The integration challenge for these companies, except for Google Buzz, is to first do the integration to create the complete collaborative dial tone, then the integration with external applications.

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You then had to wait hours for a dial tone, and pay exorbitant charges.

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It won the dial-up era, then limped into broadband.

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Even then most users got to it via a slow dial-up connection.

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Another option is to go full out on the side business right away but for a set period (say six months) and then review at that point whether to continue as is, dial down, ramp up or quit one or the other.

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Then you could just lean back and wait for the masses to dial in, sticking them with hourly access charges.

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For the making of this timepiece, the diamond cutters started with a design and then found the diamonds that best matched the construction of the case, dial and bracelet.

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