After all, much of their professional success depends on building these relationships since so much of their business comes from referrals.

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Both designers and hackers are far more likely and able to hedge their options and cultivate horizontal relationships with others who can help them develop and preserve their skills within emerging professional organizations, rather than vertical skills in the market that can help them contribute to the success of a single enterprise.

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And these same professional services firms use technology in new ways to build deeper and more meaningful relationships with their clients.

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