Instagram, meanwhile, was founded in late 2010 and was only in recent months becoming part of the zeitgist. iPhone-toting hipster types liked the app for its mobility -- you cold post photos easily from your phone -- and filters that gave their pics a retro, vintage vibe.

CNN: When did Facebook become so uncool?

Check out their office pics below.

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Other people tweaked their usual profile pics to add a bit of red.

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Audiences had already been on the bandwagon, taking phone pics from their seats and posting reviews online before the models were off the runway, but designers are figuring out how to use all the instant feedback to their advantage.

WSJ: The sound of NY Fashion Week: smartphones snapping

Yesterday we had live PlayStation 3 and Xbox 360 coverage, and this morning Nintendo released the first pics of their latest console to the press-details are still slim, so we'll see how everything pans out in the latest salvo of console launches.

ENGADGET: & Joystiq's live coverage of Nintendo's Revolution E3 event

Not surprisingly, even the best among them took mediocre pics, given their low megapixel count, inevitable camera shake and huge distance they're expected to cover.

ENGADGET: The Pipeline: Props to Circuits, Mossberg on ultralights, Wildstrom on the PSP

More pics after the break including a shot of their new Bluetooth picture frames also announced today.

ENGADGET: Live from CeBIT: Hands on on with Parrot's Bluetooth Sound System

Their goal: transforming Instagram from a photo app for sharing pics of puppies and pizza into a media company that communicates through photos.

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