It is desperately searching for new pools of crude while trying to make up for their scarcity by shifting its focus toward natural gas.

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Their focus is common beliefs, and they think it natural to be kind and altruistic to other people of their own group.

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The other critical item here is to involve customers in their natural environment, where they consume your service or use your product (not depending on focus groups, which are artificial and subject to affect contagion) into your development process as early as possible.

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