The additional fees "could alienate their core market, " said Scott Freeze, president of Street One Financial, an ETF trading and advisory firm.

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Couple that with the fact that, unlike Apple, JC Penney does not manufacture the product they stock or control the wider Retail environment for their goods, so this approach also may also be out of synch with their core market dynamics.

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Currencies at their core serve an essential market purpose for placing money values on profits and investments.

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While Qualcomm is facing increasing competition in the high-end of the smartphone market with Nvidia and Samsung also bringing out quad-core chipsets of their own, its excellent baseband integration gives it an edge in the fast growing mobile market.

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The securities laws enacted in the 1930s are, at their core, consumer protection laws designed to restore the faith in the market lost after the 1929 crash, and rely on disclosure and anti-fraud prohibitions to protect investors.

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Of course there is some truth to this as our core consumers continuously change their habits and behaviors and the need to achieve and cut through in an increasingly crowded market proves vital.

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Also driving the mergers: the need to boost listings, a core source of revenue for the exchanges as they battle to preserve their share of trading volume against competition from new market entrants like Kansas City-based BATS Trading, which siphons about 8% of Nasdaq's daily volume and 5% of NYSE volume.

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