At their first general election debate Sunday night, Coleman and Franken defended their ads.
And companies want consumers not only to see their ads, but to keep the buzz going.
The other week they unveiled a re-design of their ads to allow for even more eyeballs.
Their ads have not been as civil, I would say, and that's on both sides.
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They're even asked to revamp wording if less than 0.5% of viewers click on their ads.
"Advertisers literally have lists of things they find inappropriate for their ads, " said one broadcast veteran.
Advertisers are very interested in the amount of time that people might be exposed to their ads.
Advertisers can specify which users can see their ads, defining the target market that best suits their budget.
The new ad-matching platform will allow advertisers to select the Auditude-cataloged videos on which they overlay their ads.
Vacuum maker Hoover even pulled all of their ads from ABC, citing disappointment over the dropped soaps.
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Precision advertising, giving marketers the ability to hyper-target their ads to very specific business demographics across the LinkedIn network.
Still, advertisers have concerns about automated ad exchanges, including how certain they are about where their ads are appearing.
That differentiator, Ogawa notes, also makes Tripping.com a natural lead generator for local businesses hoping to target their ads.
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The group claims that 15 companies said they were pulling their ads from Facebook as a result of the efforts.
That means that marketers have to break through the usual category noise if their ads are to even get noticed.
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They know where their ads run and what their audience was doing at the moment when their ads were viewed.
Tour sponsors had the right to show player photos in their ads, but they were sometimes using only Mr. Woods's.
Some brands are required by law to add a list of warnings and other information at the end of their ads or product labels.
Pulling ads out of them may send many advertisers to look for alternative placements, such as the Web, for their ads, said Mr. Zhou.
In another new development, both camps are taking a page from big corporations, customizing their ads to individuals, based on their favorite Web sites.
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We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.
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The networks still have the benefit of a lot of marketing and production muscle: their shows can be bigger and their ads can be louder.
AdWords helped revolutionize online advertising, offering marketers the chance to bid to display their ads when people searched for certain keywords on the Google search engine.
Penney, Best Buy, Hyundai and the daily deals site LivingSocial.com began offering teaser views of their ads on company and social media sites.
Television advertisers, in particular, want to find more channels for spreading their ads online, he says, and YouTube may be able to tap into that spending.
It exacted higher fees from advertisers by selling them rights to given keywords so their ads pop up first when those words are entered in a query.
The company's pitch to investors is simple: People will spend more and more time online and using social media, and marketers will need to track their ads' effectiveness.
Imagine the effectiveness of their ads displayed in those locations!
Brands post teasers of their ads and even the real thing early, hoping they go viral, and then work to continue the conversation once the game is over.
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It is giving away the SDK for free, but taking an estimated 1-2% share of revenue from the ad networks that end up using the technology for their ads.
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