Within hours, talk circulated on Twitter that he was a member of the Yes Men, a collective of pranksters.
Greenpeace and the Yes Men knew all this and went ahead anyway.
FORBES: How Greenpeace Manipulated the Media Like a Pro: Analyzing the Shell Oil Hoax
We're Greenpeace and the Yes Men, and we're ready to sit down with Shell any time to debate the ethics of Arctic drilling.
But Shell and its sympathizers would like people to talk about Greenpeace and the Yes Men rather than what the company is doing in the Arctic.
Such was the case recently when The Yes Men spoofed GE in and effort to draw attention to the fact that the company did not pay U.S. taxes this year.
If the Shell Oil hoax is determined by a court to violate a law (such as trademark infringement), Greenpeace and the Yes Men should man up, accept the verdict and pay the appropriate penalty.
So the Yes Men and US Uncut not only benefitted from the timing of their stunt (just days before the Tax Day weekend) but the anti-corporate sentiment that had been stirring in certain precincts in the progressive community.
FORBES: The Method Activists: Why It's Hard to Say No to the Yes Men
The yes-men with whom the brainy but paranoid Mr Meles surrounded himself cannot exert control alone.
At the very least, when long-serving rulers die, the yes-men with whom they manned governments and assemblies may at last feel free to breathe.
Many sympathize with the intent of the Greenpeace-Yes Men protest.
The result is a musical that plays like a cross between "The Full Monty" and "Twelve Angry Men" (yes, one of the contestants turns out to be a bigot).
But just 20 men (and, yes, they are all men) are the gatekeepers to this lucrative realm.
Southerners dismiss their representatives in the central government as mere yes-men.
Rather than apply official censorship as the Soviets did, the Putin regime is simply taking direct or indirect control or ownership of media organizations, firing the editors, and installing yes-men who offer bland fare.
It means people with independence, who are willing to say no to me so, so that, you know, no more yes-men or women in the White House.
CNN: Transcript of Thursday's Democratic presidential debate
Yes, he was one of the richest men in America, but compare his willingness to serve without compensation to the behavior of modern CEOs who take over troubled companies.
Rudder has written a lot about looks: whether or not it helps to show cleavage (women) or a bare midriff (men) the answers were Yes, Especially as You Age, and Yes, If You Have Good Abs and Are Not a Congressman.
Yes, there were wonderful men who did the same, especially early in my career when there were no women business leaders, but there were always women .
Yes, there were men and women who bemoaned the death of dating.
It is dangerous to read the work of people who agree with you and surround yourself with yes men.
The problem, says John Curtice, of Strathclyde University, is that the consequences of a yes vote remain uncertain, which irks women more than men.
ECONOMIST: A campaign to get women to vote for an independent Scotland
Yes, the Texas-based nonprofit organization has launched a scholarship for white men.
FORBES: Texas Non-Profit Offers Scholarship for White Males Only
And yes, once again, the answer stands before us: Women are different from men.
Before these changes, the only criticism of boards that was taken seriously was that they were hand-picked yes-men (plus a few yes-women), chosen largely for their docility and willingness to pay the boss a fortune.
ECONOMIST: How can you tell a good board of directors from a bad one?
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