Incremental adoption will therefore come from those people who hold that price is a greater factor than the wow factor.
As Mr. Lepage did with the Ring Cycle, Mr. Counts fatally relies on the wow factor of technology and forgets about the people.
Megayachts and shiny raceboats were a pretty familiar sight, and the wow factor has worn off over the years, but this boat was definitely unique.
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When his all-action style comes off, like passing Michael Schumacher around the outside of the downhill hairpin at the Nurburgring in June, the wow factor has the grandstands on their feet.
BBC: SPORT | Motorsport | Formula One | Schumacher one step away
"We are confident that this year's show will deliver the wow factor that the Enchanted Forest customers expect and give everyone good cause to celebrate 10 years of holding this event in Highland Perthshire".
Although it doesn't quite have the wow factor of Cornell's invisibility project, the thermal research may prove to be more practical because it also can be used to manage heat and improve cooling in components such as computer chips.
ENGADGET: Researchers working on thermal cloak, Predators trill their disapproval
Ultra-portable yet powerful and packed with features the new vjay for edition takes full advantage of the phone's widescreen aspect ratio (16:9) and replicates the wow factor of the existing iPad version on a palm-sized scale thanks to a dynamic user interface that automatically adapts to portrait and landscape orientation.
ENGADGET: Algoriddim's vjay gets remixed for iPhone, mobile movies meet the mash-up (video)
"We find it interesting that many tech blogs and reviewers panned the iPhone 5 saying it 'lacked the wow factor' similar to the iPhone 4 that was plagued by 'antenna-gate' and the iPhone 4S which was a relatively 'minor' and 'disappointing' update with Siri as the key new feature, " he wrote.
The challenge for London was, "What's going to be the 'wow factor, '" said Michael Payne, the former marketing director of the International Olympic Committee and chairman of the international division of Crystal CG, a Beijing-based company that made the people-pixel graphics.
Mr. McElroy said the "visual wow factor" was what sold him on the design.
There's no doubt the new Wembley has the 'wow' factor and I'm sure all the players will love playing there.
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Despite the technological "wow" factor and officer enthusiasm, the E7 could prove to be a tough sell.
Its research teams have been at work exploring new ways of interacting with screens - and what they showed me certainly had the "wow" factor.
As readers have pointed out here on Forbes, even though the company has been criticized for its patent actions, the lack of an iPhone 5 wow factor, and its new mapping service, pre-sales of the iPhone 5 quickly went over the 2 million mark.
The prototype for the 2018 mission would have an even bigger wow factor.
The foot-friendly furry rug makes the floor exciting. (Money-saving tip: Use a large, inexpensive sisal rug as a base, and layer it with a small version of the pricier rug you love.) Windows with wow factor: Embroidered Roman shades add warmth and contrast and function as art against understated blue walls.
Now, as moviegoer you may not be familiar with some of Feeney's contributions like software implementation of ultimate blue screen composting technology, but it made a big splash in the film "Terminator 2, " creating a new believability and wow factor for audiences.
We think PC Mag would agree that the company's quad-band GSM VK2020 musicphone -- that, like the models, we also spotted at CeBIT -- falls in line with this assessment, as their review highlights the handset's RAZR- and SLVR-killing thinness and "wow factor, " but knocks it on nearly every aspect important to people who actually like their stuff to function properly.
ENGADGET: VK Mobile's waif-like VK2020 musicphone reviewed Mobile
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