The challenge for marketers will be finding the delicate balance of embracing this new ecology to reach consumers effectively without pushing us toward a world where we become extraneous to the very technology we create.
"If we try to lurch into this thing without bringing with us what will probably be the majority of the countries of theworld, it would be extremely unwise and very dangerous, " he warned.
If the oceans do not make your heart go pitter-patter, how about engineering a bacteria that eats carbon dioxide -- and thus helps protect theworld from overheating -- AND excretes fuel which will allow us to drive our cars and machines, without oil?