Consider the third recent report, the world values survey run by the University of Michigan.

ECONOMIST: American values: Living with a superpower | The

The World Values Survey divides the world into big cultural zones (the Confucian zone, the English-speaking zone, etc) on the basis of common values.

ECONOMIST: Schumpeter

According to the nonprofit World Values Survey, 20% of Spaniards said they were "very happy" about their lives in 1981.

WSJ: Arthur Brooks: America and the Value of 'Earned Success'