The company began its efforts by calling on travel agencies around theworld and featuring Mukul in its newsletter that goes to 50, 000 travel agents and consumers.
However, Sheffield central MP Caborn conceded the campaign may not even get off the ground if a major decision by football's world governing body Fifa goes against England.
Without strength in numbers, the argument goes, the Togos and Thailands and Trinidads of this world will be picked upon and bullied rotten bythe exploiters of the Western world.