The company keeps on trying to find new ways to expand the application of its two FDA-approved drugs to other diseases.

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The screen slides open and tilts to reveal a full QWERTY keyboard for fast, comfortable typing, while productivity features such as the ability to sort, scan and manage Outlook email, open and edit the latest Office documents and keep track of the markets with HTC's stocks application, offer new ways to get more out of the business day.

ENGADGET: HTC 7 Pro and Gratia get anglicized, heading to the UK in February

The same application had 750 ways of sorting data involving dates, all of them potentially troublesome.

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Color as a branding application is one of the simplest ways to form consumer associations with a brand.

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But the application of small data in big ways also holds the ability to convert numbers into real profits.

FORBES: Move up http://i.forbesimg.com t Move down

But there are also free ways to get ringtones, like the ringtone creator application on Facebook -- one of several ringtone applications on the social-networking Web site -- that make setting ringtones all the more appealing.

CNN: Cell-phone ringtones can amuse, annoy

Having taken the lead in mid- and high-end feature phones that are adopting many of the trappings of smartphones, LG, through its new, improved Application Store, is offering consumers more ways than ever to use their feature phones in creative and dynamic ways.

ENGADGET: LG Application Store aims to sate WinMo, Android and featurephone users alike