There has been a "general shift", she says, from the vampire as exotic foreigner - as depicted in Romantic poetry in the 19th Century and most famously in Bram Stoker's 1897 novel Dracula - to the vampire as edgy "outsider".
BBC: How vampires got all touchy-feely
"From the 1970s, the vampire has achieved a cool, bad boy, exotic and sexy image", she says.
Yet it is significant, she says, that this aspect of vampire lore has risen to prominence since the 1970s.
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