Selling corporate executives on the value of sports sponsorships is what Justin Johnson does.
The value of sports rights is continuing to grow because the programming draws the highly sought after young male demographic.
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The skinny, according to the report: The value of sports content will continue to increase as sports programming becoming increasingly competitive, and as a result sports programmers have most leverage in affiliate negotiations.
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Credit the escalating value of sports programming, and the ability to generate revenue from both carriers and advertisers, and the popularity of video streaming, for sports distributors making up half of the top business brands.
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Owners also borrow against the value of their sports teams for their businesses outside of sports and their personal use.
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Estimating the value of a sports sponsorship certainly involves some guess work, and there's the growing chance Citi could become so vilified that a large public reminder of the bank will hurt, not help, marketing.
It is simply one of the best value-acquisitions in the history of sports .
Yet the alliance may just bring the internationalization and increased market value of each program that can change the landscape of college sports.
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The value of money in college sports is hard to overstate.
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But when it comes to team quality vs. ticket price (about 20 bucks apiece, on average, less than what a Sox fan pays for standing room at Fenway), the Rays probably offer the best value in all of sports.
The suit seems to illustrate the tax advantages that a sports property can give its owners even as the value of the asset is rapidly appreciating.
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Those two clubs rank as baseball's two top sports brands (see "The World's Top Sports Brands"), so the incremental value Rodriguez brings in terms of ticket sales and TV ratings is limited.
Just as major football schools needed sports consultancies to grasp the inherent value of their colors and logos, some are now turning outside to boost ticket sales.
But speaking to CNN, sports business expert Simon Chadwick questioned the relevance of measuring value in this way.
In boxing, driven these days by pay-per-view buys for big fights, the industry powers that be have to be more conscious of delivering value, according to HBO Sports Senior Vice President Mark Taffet.
And this calculation does not attempt to measure the value of having a football program that is essentially self- supporting and probably subsidizing other sports programs, which liberates University funds for other projects.
St Louis is a great baseball market as evidenced from the fact that they have financially outperformed their market size (8th highest franchise value despite the 17th largest MSA) largely due to one of the most loyal fan bases in professional sports.
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But try to price any asset these days--whether a house, a car, a share of stock or a sports team, and you'll find that the recession has negatively impacted its value.
However, it does not seem to be aggressively bidding for sports content to compete with the likes of ESPN, and so we have doubts about the success that CBS Sports can bring to the overall value in the near term.
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