Given the increasing range of options for web-based streaming services, its high-resolution display extends the appeal of video entertainment to those who valuesimplicity, security and ease of management over a breadth of functionality.
So for all ofthe elaborate marketing schemes that involve inflated budgets and endless gimmicks, there can also be exceptional value in simplicity and micro-impressions.
Consumers also place a high value on simplicity, with 85 percent of survey respondents saying that they choose their online bankers based on the ease of use ofthe banking services they provide.
"We have carried out extensive research into the current account market and the findings tell us that customers want simplicity, transparency and good value for money, " said Nick Kennett, director of financial services at the Post Office.