Rather than continuing to spend energy and investment on raw technology development, it created a program building on the innovations of others, providing then the true value add of integration, design and branding that has made each product extension a success.

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But whether the deal provides the value the respective boards claim will soon become a matter of leadership: How the integration is conceived and led.

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The old way was a system of record, the new way is a system of engagement, and their integration creates value.

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The broader value comes from combing work on a common infrastructure, data standards and integration of the data.

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Ning is adding value with reporting capabilities and the seamless integration of payments into the sites, Rosenthal says.

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Even if you are not a senior manager, or a member of the integration team, you can raise the question of whether your acquisition is creating complexity or building value.

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We would value the opportunity to further discuss with you how to optimize the integration of our respective businesses to create a leading global technology company with exceptional display and search advertising capabilities.

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In general, I love the way the integration of music and digital has developed, with both sides offering value and insight to the other.

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