Rich believes that CIOs and CMOs must form a partnership to demonstrate the value of big data analytics.
The value of big data to an organization falls into two categories: analytical use, and enabling new products.
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Mitsui Knowledge Industry (MKI) is an example of an organization realizing the value of big data by utilizing Hadoop and an analytic database.
The value to IBM is captured in my recent definition of the First Law of Big Data: The value of data grows with the growth in the number of people sharing similar data.
In other words, the Second Law of Big Data: The value of data grows with the number of innovative models applied to it.
The key to understanding the value of a big data application is to determine how well its model fits your needs and how far the applications take you toward Analyst 2.0.
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He helps buyers and vendors unlock the value of their Big Data assets.
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Today, Apigee announced the launch Apigee Insights, a platform for capturing and operationalizing signals gathered from big data, contextual data, and interactions intermediated by APIs. (Apigee has published an e-book explaining the platform.) But the core vision of the product is based on an advanced pattern for big data value creation that will be applicable to many industries.
FORBES: Apigee Insights: An Innovative Pattern for Big Data Value Creation
One of the least satisfying aspects of most discussions of big data is a lack of attention to patterns of value creation.
FORBES: Apigee Insights: An Innovative Pattern for Big Data Value Creation
From my perspective, there is probably a little too much Hadoopla because to get the most business value from big data you need a variety of technologies working together.
Across sectors, we expect to see value accruing to leading users of Big Data at the expense of laggards, a trend for which the emerging evidence is growing stronger.
In a wide-ranging talk with Kaskade last week, I got the impression that this could also be the planned exit for Infochimps and the main reason for putting Kaskade in charge of communicating the value of what Infochimps offers to Fortune 1000 enterprises and its unique position in the rapidly evolving big data landscape.
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The value in Big Data is not the ability to capture and store vast and rapidly increasing quantities of data, its value lies in providing companies and organizations real time information that they can act upon and provides insights to their business for competitive advantage.
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Underscoring the value of the partnership between IBM and Rensselaer, Gartner, Inc. estimates that 1.9 million Big Data jobs will be created in the U.S. by 2015.
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