In fact, Twitter says the main thing that will be affected is the personalization of user experience, including suggestions for new accounts to follow.

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The set-up is user friendly with an initial personalization feature via the Automatica website where the user can choose the podcasts and cloud services they want to associate to the device.

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The idea is to create more credibility, user focus, personalization, and effectiveness in the recruitment process.

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With the rise of Big Data, personalization technology that can transform user data into unique experiences is all the rage among Silicon Valley bellwethers and VCs alike.

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With MapQuest's customized personalization, a user can place an icon where the wedding is to take place, print out a map and send it to friends and relatives.

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It is the ultimate personalization, as the trust is always particular to who a Facebook user chose as a friend.

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Earlier on Tuesday, news broke that there was a security hole in Yelp -- one of the test partners in Facebook's "Instant Personalization" program -- that put Facebook user data at risk.

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