Think the unthinkable, the thing that scares you to think about several times a day.
Instead, they should prepare staff to make informed decisions and cope in case the unthinkable occurs.
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As I got on the train, the unthinkable happened, my twitter client stopped responding.
The unthinkable: that there is no European bail-out rescue to be had, becomes increasingly possible.
But, on reflection, he seems to have decided that the unthinkable is best left unthought.
Against that background, both parties need to be far more willing to think the unthinkable.
The system proved fatally flawed when the unthinkable happened early this decade and land prices started sliding.
He had no choice but to do the unthinkable -- close the farm started by his great-grandfather.
So far, the story has been about the unthinkable conditions the passengers have been forced to endure.
French designer Vanessa Bruno launched her first U.S. store last summer, doing the unthinkable: bypassing New York.
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New Labour licensed Mr Field to think the unthinkable about reforming the welfare state Old Labour had invented.
South Koreans have started to think the unthinkable, that their team could reach the finals, and even win.
But the Knicks were preparing for the unthinkable, for life after Jeremy Lin.
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Maybe you've had to do the unthinkable and lay off friends or family.
When Armstrong did the unthinkable and won seven straight Tours, the bonuses skyrocketed.
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"You need to think about the unthinkable, " says Scott Mather, head of global portfolio management at Pacific Investment Management Co.
Insiders loved it, so in December Ford officials did the unthinkable: At the last minute they ripped up the Fusion's design.
Many in the city and in all of the main parties would like Mr Osborne to be thinking the unthinkable as well.
But her father thinks she is best placed to achieve the unthinkable.
But on this one fateful night in September the unthinkable happened, creating the most historic regular season finale the game has ever seen.
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Since then, and also thanks to the continued leakage of low-quality Russian diamonds, the price of low-quality diamonds has done the unthinkable and collapsed.
Instead, she did the unthinkable for a woman from a prominent Indian family: she left Infosys and founded her own HR consulting firm, E2E.
But other than that, Nintendo needs to develop either some fresh takes on its old series, or start doing the unthinkable, and create new IP.
To compete, Mercedes and BMW may have to do the unthinkable and join forces either that, or risk their brands by forming partnerships with high-volume producers.
In recent weeks, Moscow has been a theatre for the unthinkable.
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And for tens of millions of Americans, the unthinkable could happen.
However, when he fell heavily on his shoulder in a VB Series match on 15 December, the following day's newspapers in Australia were thinking the unthinkable.
Nevertheless, the episode reveals how social networking sites like Facebook and Twitter provide parents with a powerful tool if the unthinkable happens and their child goes missing.
You might imagine the conversations that will take place around the dinner table down the road when the unthinkable happens and their Googler children ever consider jumping ship.
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And then the unthinkable happens: Somebody who knows nothing about your business, your industry or even your culture comes along and has the audacity to completely reinvent it.
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