One easily-translatable message - "I'm lovin' it" (which was dreamt up by the firm's German advertising agency) - would unite the entire McDonald's "system" and show the world it meant business.

BBC: AD BREAKDOWN

"This is a unique opportunity to unite the profession against the reintroduction of the discredited payment by result system, " said Mr McAvoy.

BBC: Ballot demanded for teachers' performance pay

The addendum to my report sent to the SEC indicated that my client, Mr. Christopher Tobe, a former trustee of the Kentucky Retirement System, had recently received substantial information from an international labor union, Unite Here, indicating that a real estate investment consultant retained by KRS to provide objective advice to the pension received compensation from real estate investment managers it recommended, including placement agent fees.

FORBES: Kentucky Retirement System Whistleblower Sends Unite Here Union Report to SEC