The site, www.nysemoneysense.com, covers several personal finance topics under the umbrellas of Earn, Spend, Save, Borrow and Protect.
Still there was enough spirit amid the umbrellas, raincoats and bin liners here on Bloomsday - the day in 1904 in which novelist James Joyce set Ulysses - to make this a worthwhile event in a dirty old town.
As the sun sinks below the horizon, the wind freshens slightly and bells on the golden umbrellas above the pagodas begin to tinkle.
He chuckles as he recounts the tale of the absconded umbrellas.
The families of the dead huddled under umbrellas in the town cemetery to lay their loved ones to rest, while others cried in streets still strewn with broken glass and twisted metal.
Diaries, when they are not fatuous, are celebrations of the mundane, and here we have the shillings and pence of everyday purchases, the love lives of pets, the colors of umbrellas.
As one might expect, convenience features are plentiful, with the front doors even including built-in pop-up umbrellas for when the weather suddenly becomes inclement.
At Sheets' polling place in Richmond, morning voters waited in the rain, sharing umbrellas with strangers.
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Unsmiling security screeners in Charlotte confiscated umbrellas from the sodden delegates by the hundreds.
It was a week that was heavy with suits like at Burberry Prorsum where the models walked the runway in gray wool suits under puffer jackets with newsboy caps and umbrellas like corporate men braving the harsh winter to report to work.
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From the pictures it looks like they chatted under umbrellas on patios, rented bikes, and walked around the resort in fleece and khakis.
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The beach fills up, towels are unrolled, umbrellas unfurl like party decorations, and, as the heat builds, bodies are slowly unwrapped.
It will be standing room only on the Capitol grounds -- the Secret Service says no lawn chairs, nor umbrellas or signs will be allowed -- and the lengthy list of banned items includes aerosol spray, air horns, coolers, glass, hand tools, laser pointers, pepper spray, strollers, and thermoses.
NATO, especially when there are other organisations that can serve as umbrellas for building the bridges and co-operative arrangements in Eastern Europe that Mrs Albright writes of.
Many of them, with their flimsy umbrellas breaking in the wind and icy rain, didn't know Brown but knew someone who did or benefited from some project he got off the ground.
Silk touches the lives of rural Chinese in more material ways, too, in the form of the silk clothes, quilts, umbrellas, fans and flowers that punctuate everyday life.
"We have a mist and a gentle rain and lots of black umbrellas to give you the flavor of a London scene, " said Robin Heller, co-owner of the Flowers by David, the Langhorne, Pa.
On the Mall, near Buckingham Palace, umbrellas went up as raindrops fell just as a 60-gun salute began.
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And when it rains, passengers are well advised to keep umbrellas aloft even when sheltering under the "cover" of the platform roofs.
Pitchers of crowd pleasing Czech lagers like Staropramen and Czechvar (aka Budvar) are served under wide umbrellas and large trees, to the sound of neo-polka music.
Outfitted with tables, chairs, umbrellas, and even reading materials, the area on the western edge of Bryant Park offers a respite from the traffic tumult along 42nd Street and Sixth Avenue.
After coffee Sarun grabbed a couple of umbrellas and took me on a tour of the site.
Umbrellas used as boats, umbrellas as flying machines, an umbrella forming the central stage.
Umbrellas are piling up in growing puddles at the security station outside Churchill Downs, as national guardsmen and police confiscated the items which barred from the Kentucky Derby.
At the U.S. Supreme Court in Washington, people waiting in line for tickets to this week's arguments on gay marriage held umbrellas or put tarps over their belongings as the snow fell.
Huddled under umbrellas as rain came down, crowds of onlookers watched the chimney and big screens set up in St.
Yes, the retailer that sells margarita glasses, wicker baskets, and colorful umbrellas beat out even Apple by posting a nearly nine-fold jump.
Or that before the creation of the mackintosh she was unable to go out in wet weather because umbrellas didn't cover her voluminous garb.
As soon as this latest round of mergers is digested, I would expect the major players like NYSE Euronext and the LSE to continue to sweep up as many exchanges under their umbrellas as is humanly possible.
The city hugs the coast, and the waterfront includes the famous Copacabana and Ipanema beaches, upon which bright red and yellow umbrellas dot every visible stretch of sand.
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