Jim Stovall is the president of Narrative Television Network, as well as a published author of many books including The Ultimate Gift.

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It is, quite simply, the ultimate gift guide.

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Consider it the ultimate gift to your skin.

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That leaves the intensely budget conscious shopper the ultimate value gift: pure cash.

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Gift cards are the ultimate last minute gift idea.

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Over the years the concept evolved from spending spree vouchers to gift cards to, well the ultimate voucher, cash: the universally tradable commodity.

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But as I walked around various gift shops and watched people purchase bag after bag of Disney products, I wondered what the ultimate fate of most of the goods would be.

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