"The Ultimate Fighter was the best experience I ever had in this sport, " Sonnen said.

WSJ: Jones retains light heavyweight title at UFC 159

The truth is, between the headline bouts and the reality TV show The Ultimate Fighter, Dana White's UFC has plenty of other fans.

NPR: Mixed Martial Arts: Sport or Spectacle?

Additional cash is made from ticket sales to live fights and licensing fees from its Spike cable shows The Ultimate Fighter and UFC Fight Night.

FORBES: Magazine Article

Spike (1080i) has The Ultimate Fighter at 10 p.m.

ENGADGET: HDTV Listings for November 4, 2009 HD