The idea is that the two sides will work together to attract readers and manage their brands.

ECONOMIST: The press

The agreement also includes a provision that allows the two sides to work together to resolve any differences.

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So what does that say to you in terms of the ability of the two sides to work together?

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Not only does it mean that the two sides do not work naturally together on day-to-day matters of maintenance, or on longer-term issues of investment.

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Though Americans may sometimes become frustrated with European hesitation to press Iran harder, by and large the two sides are trying harder to work together than they did with Iran's neighbour, Iraq.

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And I think that we are an important player in that, but we are obviously -- in the end, it has to be the two sides that come together, negotiate and work out an agreement that we can help facilitate with our other international partners.

WHITEHOUSE: Press Briefing

Our two sides will continue to work together to strengthen and enhance our dialogue mechanisms, including the strategic and economic dialogues, the strategic security dialogue, and the high-level consultation on people-to-people exchange.

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