Naturally, the smart marketer wants to build marketing funnels which provide the cheapest, most economical transition from one stage to the next, while keeping customer loss to a minimum.

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The subjects of her portraits are almost always in a state of transition, at some uneasy stage in the process of self-discovery and self-realization.

FORBES: How Rineke Dijkstra Transforms Trite Subjects Into Profoundly Revealing Photographs