Salesforce.com saw that Scrum involved not just the adoption of a new business process, but rather as a fundamental transformationofthe way work was managed in the company.
The enterprise market remains a work in progress, partly due to the rapid transformationof a workforce becoming increasingly mobile and consumer-grade expectations for accessing applications from both employer-provided mobile devices or a Bring-Your-Own-Device approach.
The Baby Boomers began thetransformation as more women came into the workplace but it was the next generation that compelled a rethinking ofwork roles at every level.
This follows months ofwork rallying internal marketing employees and getting them on board with the brand transformation, Hutchison said, a critical component.