But the tough thing is, you saw that poll this week, I mean you've got a long way to go.
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The trick is upgrading them properly, which is a really tough thing to get a handle on.
"We're a certain kind of culture which makes it hard for us to behave rationally when the rational thing is to be tough, " he says.
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While the Lightning Dock can easily be justified by the smaller internal space it will require in the fashionably thing iPhone 5, the pricing of this almost essential peripheral is a tough bit of progress to swallow.
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"Cutting off the Friday night lights is a tough, tough thing, " said Ernest Singleton, who was hired as superintendent in June.
But the most encouraging thing about Asia's democratic spring is the extent to which the voters are delivering tough messages to their rulers: punishing extremism, corruption and petty politicking.
The great thing about America is when we go through tough times like this we all pull together.
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That is exactly the wrong thing to be doing in this tough economy.
The nearest thing to a Brazilian role model of a democratic president who pushed through tough reforms is none other than Lula's predecessor, Mr Cardoso.
It also was the right thing to do, although a tough decision, to save the auto industry, which is now profitable and gaining market share -- the U.S. auto industry -- for the first time in a very long time.
Finally, with all of the legal niceties out of the way, I asked Alban the really tough questions: What about all of those folks who say that regulation is a good thing?
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But it will be tough, as the WMC acknowledges, and one thing it will have to improve, say some, is the marketing.
"The good thing from our point of view is Dylan Hartley has been down to Wales in a tough European game, taken what they have thrown at him on the field, produced a winning performance as captain and taken a team into the knock-out stages of the Heineken Cup, " stated Johnson.
And when things get tough -- someone loses a job or a family member gets sick -- a college education is the first thing to go.
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