The second eternal truth: Success is not a zero-sum game, though most academic economists, pundits and politicians act as if it were--maybe because they vie for glory in zero-sum professions. (There can be only 1 U.S. President and 100 senators, for example.) The third eternal truth: The Golden Rule is more than a spiritual truth, it is a business truth.

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This is often forgotten by the other third, but the stark truth is that Internet is still a privilege of the minority.

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And this truth leads me to the third freedom that I want to discuss: the freedom to worship -- the freedom to worship as you please, and your right to basic human dignity.

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In April a YouGov poll showed that a third of voters trusted no politician to tell the truth (Mr Brown and Mr Cameron were trusted by only 12% and 21%, respectively, of respondents).

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And the truth is, traffic in our physical stores increased in our third quarter and has been trending positively for most of the year.

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Third, while it is tempting to draw a line between the physical world and the virtual, the truth is that these worlds are merging.

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But the price will be a third Greek bailout on terms set by Francois Hollande, Jose Manuel Barroso and - if truth be told - the United States.

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