Press the button once, twice, then press it a third time and hold to tell the band you want to take a quick siesta.

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The third time we heard it, we finally figured out what you surely have already: Spectators were reading our bibs and personalizing their support.

FORBES: Personalization Goes Beyond the Name Game

So the next time you feel like a second cup, or a third: drink up!

FORBES: Have another cup of coffee - it's good for you!

Live-action short films, usually 15-27 minutes long are the equivalent of short stories in fiction: pungent, touching comedies or tragedies with surprising or epiphanic endings that, when done well, leave you as satisfied as a feature in a third of the time spent.

FORBES: Oscar Nominated Live Action Shorts: A Bettor's Guide

Just as in snowboarding you will fall the first time, the second time and probably the third and fourth time as well.

FORBES: Why every Entrepreneur needs a snowboard

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Over time, as the insurgency grew, you went back for, in some cases, a second time, a third time, a fourth time.

WHITEHOUSE: President Obama and Vice President Biden Visit Troops at Fort Campbell | The White House