The third stream of benefits is the extra revenue flowing into the treasury.

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Advertisers, the folks who pay for those shows, are actually paying the most attention to a little-known third stream of data knows as C3.

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They also have an ace up their sleeve, a trump card that puts a giddy spin on the third act at just that point where both the previous movies began to run out of stream.

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The third example builds on this last point and suggests a hierarchy of activity stream applications.

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